REPORT: 2012 What’s Next Boomer Business Summit

Mary Furlong and Associates' 2012 What’s Next Boomer Business Summit

I just attended Mary Furlong’s What’s Next Boomer Business Summit in Washington DC last week (May 28, 2012). For AgeTek members—or other interested businesspeople—who weren’t able to attend, I thought I’d share my thoughts on what I experienced and the business value I took away from the show.

First of all, if you don’t already know, in my book Mary Furlong is THE nexus of the boomer business world in the U.S. She has had a twenty-year career focusing on this market segment and is a well-known author, speaker, conference organizer and business consultant to companies and organizations, large and small. More importantly, Mary has a singularly unique quality of being able to connect people from disparate parts of the industry in order for them to discover mutually beneficial business interests. Mary is hardwired to be a “connector” of people, like the ones mentioned in Malcolm Gladwell’s book, The Tipping Point. Being inside of Mary’s tractor beam can sometimes be a wild ride, but most assuredly it will be enjoyable and also provide significant business value along the way.

From my perspective, it is highly valuable to become part of Mary’s circle. Here are a few different ways to accomplish that: 1) engage her consulting services on a project, 2) become one of her private clients, 3) become a sponsor of one of her conferences, 4) become a sponsor of one of the supporting events at one of her conferences, 5) attend one of her conferences and meet her, or 6) take one of her graduate marketing courses at Santa Clara University. As someone whose business has benefited from the relationships I have gained through an association with Mary, I recommend that you do not overlook the business value that can be gained here.

At this year’s Boomer Business Summit, I went there with the express goal of meeting executives from a particular company. I also was looking forward to strengthening existing relationships with friends across the industry whom I hadn’t seen in a while. I was also honored to receive an award, I was asked to introduce the conference keynote speaker, and to moderate a conference panel discussion.

In terms of results, not only did I meet the executives that I was hoping to meet, I was able to have enough social time with them to start forging personal friendships. Receiving the award at the Italian Embassy, introducing the keynote speaker, and moderating the panel also gave me an opportunity to gain awareness for AgeTek, the trade organization that I head, for Presto Services, the company which I lead, and to position myself as a thought leader in this industry. I don’t write this to brag, but to inform others as to the business value that I received from attending and participating in this conference so that they can do likewise. I think of Mary’s events as one of the “best practices in the boomer market.”

One other note of interest, I’ve been trying to gain an introduction to a key person at a large organization. I didn’t even think that they might be attending What’s Next in DC. During one of the conference sessions I wanted to listen to, I found the room full so I found myself standing outside checking email. Someone I didn’t know walked by and seeing my badge asked me if I was from Los Altos, her home town. She started to talk with me about Presto and we had a nice conversation. It almost ended there, but then I asked her, “Who do you work for?” I then came to find out that she was exactly the person I was looking to meet within that company and after an in-depth conversation, I am now scheduled to have follow-up meetings that I hope will bring great business value down the road. The point being, conferences like these can produce high quality interactions during planned events, but one shouldn’t underestimate the value that can be gained by the randomness created when businesspeople of like-minds are thrust into the same town on the same day.

Of course, my viewpoint is biased strongly towards Mary Furlong and Associates, but not only because I enjoy Mary and her team personally, but also because of the business value which I gain as a result. Being in the position of leading a trade group in this space, I felt it important to report out to others in the boomer space with this blog post so that they could better understand this key asset for marketing, business development and research.

If you are interested in participating in the ecosystem that has been created by Mary Furlong, you might want to consider her next event which is coming up in June 2012 in Santa Clara, CA: the Silicon Valley Boomer Venture Summit & Business Plan Competition ( links: Web siteFacebook page ). The website for this year’s event hasn’t been updated as of the writing of this post, but I’m sure it will be soon now that the March Boomer Business Summit has concluded.

I hope this post has been valuable to those of you who weren’t able to attend the What’s Next Boomer Business Summit. I’d appreciate any comments you would like to leave below.


Peter Radsliff
Co-founder & Chairman, Aging Technology Alliance
CEOPresto Services Inc.

P.S. One final remark. Although the What’s Next Boomer Business Summit conference occurs on only one day, there are a plethora of extremely valuable and, dare I say it, FUN events in the days before and after that are where the meat of the business value occurs. The only way to participate in these is to engage with Mary Furlong and Associates on a strategic level. It’s something to consider.

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Announcing: “AgeTek Insiders Insights” Business Webinar Series

Aging Technology Alliance business webinar series

We are excited to announce the launch of AgeTek Insiders Insights – a new members-only webinar series designed to inspire and educate your entire company in all facets of business. AgeTek member companies will be able to hear from industry and business experts as they provide practical advice and proven strategies for growing your business in our challenging market. Topics will range from fresh copywriting concepts to essential how-to’s on selling products and services in channels such as retail, government and insurance. AgeTek Insiders Insights is offered exclusively to AgeTek members as an invaluable place to galvanize new ideas on best business practices for the 21st century.

For Aging Technology Alliance members, your entire company—from executives to assistants—are invited to participate in AgeTek Insiders Insights. As you know, each person in your company plays an important role managing and growing your business. We promise top-notch speakers and experts who will reveal important insights and bring value to your personnel.

If your company is not already a member of AgeTek, please consider becoming a member. Visit this link to find out more information about membership.

A survey soliciting desired topics for the webinar series plus more information about scheduling and access will be sent to all AgeTek members soon. Registration information for your personnel will also be emailed directly to your AgeTek member contacts we have on file.


Peter Radsliff
Co-Founder and Board Chairman
Aging Technology Alliance

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The Not-for-Profit Exchange Interviews AgeTek

AgeTek Chairman Peter Radsliff and Not-For-Profit Exchange Host Adriane Berg

Peter Radsliff & Adrian Berg

Today, the Not-for-Profit Exchange host, Adriane Berg interviewed AgeTek’s co-founder, and chairman, Peter Radsliff on BlogTalk Radio. The interview covered what it takes to start a not-for-profit organization and the organic beginnings of the Aging Technology Alliance.

Listen to the Interview

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Sept 1 GrandCare AgingTech Webinar: “One Patient, Many Providers: A Blueprint for Successful Care Transitions”

All are welcome to join us!!
Thursday September 1st GrandCare’s Bi-weekly Aging/Technology Webinar:
Date: Thursday, September 1st, 2011
Time: 2pm EDT (1pm CDT / 12p MDT / 11am PDT)

Topic: “One Patient, Many Providers: A Blueprint for Successful Care Transitions”
In this webinar you will learn how effective care transitions play a critical role with both clinical outcomes and patient satisfaction. This timely program addresses effective care management techniques that improve care transitions, identify the main causes of avoidable hospital readmissions and describe how to use simple project management techniques to manage complex patients across the care continuum.
Purpose of Presentation:

Sponsor: SPONSORSHIP SLOT AVAILABLE!!!! ($50 contact for details)

Define main reasons for re-hospitalization.
Describe practical methods to prevent “bouncebacks.”
Learn how care management and coordination based on project management techniques assists patients and families with their own self managed care.

Our Speaker: Kathleen Heery RN, MS, CCM
Kathleen Heery is a certified, RN Geriatric Care Manager and Homecare Consultant and owner of Healthcare Solutions for You. Kathy’s approach focuses on an elder’s ability to remain independent in the community and the capacity to fund needed services. Kathy has served as national director for a large homecare company, global director of care management services and has developed/implemented care coordination program/services for various organizations. Additionally, she is an active member of the National Association of Professional Geriatric Care Managers.

Kathy has been managing care transitions for the past few years and has recently coauthored a book on “Ending Hospital Readmissions: A Blueprint for Homecare Providers.”

This post was submitted by AgeTek Member & AgeTek Board Director, Laura Mitchell of GrandCare Systems

If you enjoy the free bi-weekly webinars created and hosted by GrandCare Systems, consider a $50 webinar sponsorship! The sponsorship helps to defray costs for the webinar service. Sponsorship includes listing in all social media, Company Description & log inclusion in 2 email blasts sent out to over 1500 subscribers prior to the topic date. If you would like to support this webinar, please contact us at or dial 262-338-6147

Please include a company one paragraph description as well as a logo. Thanks! Your friends at GrandCare Systems!

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Pre-CEDIA HIPAA 90 minute Boot Camp, sign up today!!!

This post was submitted by AgeTek Member & Board Director, Laura Mitchell, from GrandCare Systems:

Attention AgeTek Members:

Please join us before CEDIA at our 90 minute HIPAA Intensive!!!
GrandCare’s Security and Compliance Officer, Kristin Bayer, will be leading us in helping us to understand what exactly IS HIPAA, why it’s important to you, how to become compliant and steps to get started.

When: Wednesday September 7th, 2011

Where: Indianapolis, IN (Hotel location TBA) 4p – 530p EDT

Price: $129 per person (GrandCare Dealer & AgeTek Member Discounts apply)

Why: According to new government regulations, all resellers/installers of tele-health devices (blood pressure, weight, pulseox, glucose, etc.) MUST be fully HIPAA Compliant….it is more than just the declaration. There are steps involved, policy/quality statements, etc. Kristin will tell us exactly what it takes!!!

MIXER/NETWORKING SESSION: Directly after, you can join the GrandCare team and AgeTek Board members at the no-host pre-CEDIA MEET & GREET (location TBA).

To sign up, contact: or call us: 262-338-6147

Thanks and we’ll see you at CEDIA 2011!!!!!

Your friends at GrandCare Systems

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It’s not too late – – Exhibit at the Silicon Valley Boomer Venture Summit in Santa Clara, CA – June 15th

​Consider exhibiting at the Silicon Valley Boomer Venture Summit!!!!

At the 2011 Silicon Valley Boomer Venture Summit, discover the latest in mobile and digital advertising trends; the newest distribution channels in the start-up world; and the tips and tricks that will help you grow your business.

In the afternoon, you’ll see the newest innovations and trends that are about to take the boomer market by storm as our business plan competition and app competition finalists compete for $11,000 in prize money.

Speakers/Sponsors include United Health Group, Bayer Healthcare, Johnson and Johnson Health Care, Bosch, GrandCare Systems, AARP, Best Buy, etc.

Don’t miss out!!!

Exhibitor Benefits for the
Eighth Annual
Silicon Valley Boomer Venture Summit
Business Plan Competition
Wednesday, June 15, 2011
Santa Clara University

Exhibitor Package- $250.​

• Table Top Exhibit – 6ft draped table, one chair
• Complimentary entry to event and lunch for one attendee with your choice of business leaders, entrepreneurs, or venture capitalists.

Exhibit Details:
• Hours for exhibits: 8:00 a.m. – 5:00 p.m.
• There is limited electrical outlets, so bring a power strip or extension cord
• Internet service is very limited. The University firewalls prevent access unless you have a personal hot spot.

Payment is due upon receipt and is non-refundable.

Please fill out the following information and return to Return form via email to: or FAX to (916) 773-6420
Make checks payable to:
President & Board of Trustees of Santa Clara University
Send to:
Santa Clara University
Attn: Elizabeth Barron Silva
Leavey School of Business
500 El Camino Real
Santa Clara, CA 95053​

Signature Date

Name __________________________ Title _____________________

Company _______________________________________________
Address _______________________ City _________________ State _____ Zip__________

Email _____________________ phone # _________________________

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WTF! Internet Slang for Boomers?!

Texting abbreviations for “mature” users

I’m not quite ready to start my rant about rejecting labels put upon me by others. But for those among you who likewise reject being labeled a “boomer,” “senior,” “mid-lifer,” or otherwise, here are a few new abbreviations that you might find helpful for instant messaging and text messaging on your smartphones or computers. Enjoy…

  • ATD – At The Doctor
  • BFF – Best Friend Fell
  • BTW – Bring The Wheelchair
  • BYOT – Bring Your Own Teeth
  • FWIW – Forgot Where I Was
  • GGPBL – Gotta Go, Pacemaker Battery Low
  • GHA – Got Heartburn Again
  • IMHO – Is My Hearing-aid On?
  • LMDO – Laughing My Dentures Out
  • OMMR – On My Massage Recliner
  • ROFLACGU – Rolling On Floor Laughing And Can’t Get Up
  • TTYL – Talk To You Louder
  • WTF – Wandered Too Far (and you thought it meant something else!)

Peter Radsliff — Chairman, Aging Technology Alliance

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