Given by Lauren Essex, Principal, ToMarket Consulting
— On July 25th, Lauren Essex gave the fourth in a series of AgeTek Insiders Insights Business Education Webinars. These are her followup comments —
What are the “secrets” to developing and launching compelling brands? There’s really no secret at all. Pick a disciplined approach and follow it. The approach we follow at ToMarket Consulting is: TARGET. BRAND. STRATEGY. IMPACT.
– TARGET the market and know your customer(s).
– BRAND products and services so customers choose yours in preference to others.
– Launch a STRATEGY that drives Awareness, Credibility, Demand and Closes sales.
– Only then can you measure the IMPACT in the market.
For a limited time, non-members of AgeTek can watch recordings of the entire Insiders Insights webinar series. Here is the link to Lauren essex’s seminar on 7/25: [ click to download ]